Who We Are

What We Do

We are an eCommerce company that specializes in the customer experience. We have a major league caliber culture, we have a passion for what we do, and we love to have fun. 

We obsess over treating our customers and employees like royalty and are constantly looking for that next new thing that might make a difference in someone's life. We do sell bats and gloves, but we like to believe we are doing a whole lot more than that. 

If you're looking for just a job, this isn't the place for you, but if you're looking to be part of something special that will enhance your life, you'll be right at home here. 

Take a look at our Brands and our Trophy Case to see more about us.


In 1986 the Hedrick family went to purchase award patches for their son’s high school letter jacket.  It took going to four different sporting goods stores to get them delivered and they were never done correctly.  At this time, Wes and Judi Hedrick were in the middle of negotiations for opening a Jiffy Lube in their home town.  After the experience with the purchase of award patches, they changed gears and went into sporting goods.  It sounded a lot more fun than oil changes, and there was a need for a better customer experience.  On December 1st, 1987 Pro Athlete served their first customer.

In 1997, they placed their first Internet order.  Shipping was $15 for ground service, the phone number was hidden deep in the site, prices were too high, and no confirmation emails were sent.  It was an awful customer experience.  How is this kind of customer service OK?  It’s not!  So the team at Pro Athlete went to work on getting their first website built and called it BeaPro.com.  They put everything they could in the retail store online and started selling in October of 1999.   Pretty soon, more products were going out the back door than the front door and Pro Athlete evolved into a full time online retailer.

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