Has a book ever hit you straight in the gut? We’re talking “read it on the plane and spend the rest of vacation drawing org charts in the sand” levels of inspiration. We have. It’s called The E-Myth and Michael Gerber wrote it. This book is the blueprint for Pro Athlete and its author is our guru. Chapter nine was revolutionary, helping us understand the need to work on our business instead of in it. His lessons on scalability and building the franchise prototype were equally pivotal. Michael eventually became our company’s Chief Aggravator, identifying our issues with a laser focus and pushing us towards mind-blowing solutions. Certain people just make you want to do better, to be better. Michael is one of them.