You know what takes bravery? Opening a business in an unknown industry halfway through your careers. You know what takes perseverance? Working weekends and nights, forgoing vacations and just barely making a profit to build the business. You know what takes commitment? Promising the customer you’ll never let them down, no matter what it takes to meet their needs. Wes and Judi probably don’t consider themselves exceptionally brave, disciplined or resourceful. But they are. They took a chance and simply never quit. They quite literally are the parents of Pro Athlete. Turning challenges into opportunity and carving innovation from roadblocks, they built a strong foundation for everything that would follow.